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Eight years ago, Michelle Obama trumped this by virtue of her and her daughters brightly coloured coats, scarves and gloves, which brought festive cheer into bleak midwinter

It is one of those moments when the dress matters as much as the experience

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"There seems to be a one-shot learning mechanism in play, which leads to an imprinting of the color perceived", the researchers wrote, although they were unable to explain what (without the use of occluders) induces the initial and lasting perception they tested the location of people's initial eye movements to the dress, but this made no difference