bow dress Layla Pink | Elegant Spring Dress for Birthdays & Parties The structured crepe fabric creates a refined silhouette while the show YEXPINE Women's Bow Front Mini

The shift toward retro bridal gowns in NE is not just about aesthetics

Main image credit: Instagram/@dilekstudzinski Gemma Lavers is a fashion commerce writer at Grazia, where she tracks down viral pieces and is as comfortable navigating the M&S new-in page as she is dissecting the latest celebrity look

"We didn't have any guidance or media training or anything and it was quite frightening at times." She continued: "We could have absolutely milked it and gone on every single thing going and, with hindsight, I wish we did a wee bit more." When talking about who actually owns the rights to the photograph, Grace explained all the rights remain with her mum

Strapless with a sweetheart neckline that knows exactly what it's doing, hugging every curve in fire-engine red made for nights you'll screenshot later