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It reportedly quintupled sales for the designer

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According to his New York Times obituary, "Perhaps his most famous, although unintentional, touch was the lighting he designed for Marilyn Monroe's birthday serenade to Kennedy at Madison Square Garden, which caused her dress to become see-through." [11] Dress [edit] Monroe's iconic dress was designed by costume designer Bob Mackie, who was hired to sketch the design for the leading fashion designer of the time, Jean Louis, who paid $1,440.33 (equivalent to $11,403 in 2024 [12] ) for its construction

In Byzantium tailoring clothes was a professional business and not a DYI affair