Data-Driven Personalisation in Markets, Politics and Law Chris Johnson Makes a thoughtful gift for

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Data-Driven Personalisation in Markets, Politics and Law Chris Johnson Makes a thoughtful gift forThe most fascinating and profitable subject of predictive algorithms is the human actor. Analysing big data through learning algorithms to predict and pre empt individual decisions gives a powerful tool to corporations, political parties and the state. Algorithmic analysis of digital footprints, as an omnipresent form of surveillance, has already been used in diverse contexts: behavioural advertising, personalised pricing, political micro targeting,